One does not have to be a fashion retailer to appreciate the speed and efficiency of their operation. It is truly amazing how quickly they take designs from the fashion runway to the market both online and in stores. You can learn a lot from fast-fashion retailers when it comes to optimizing product photography. Today we live in a world which is dominated by e-commerce and product photography is essential in getting to the right customers more quickly.
This Six-Step guide to product photography will help you optimize and shoot like a fast-fashion retailer.
This guide will help you showcase your products and strengthen brands with high-quality product photography, which makes a long-lasting impact on your clients.
The day before your shoot day, you need to get organized and gather all the materials needed for the shoot, including researched answers for possible questions and need to coordinate with models and photographers while making sure that everyone is on the same page. You don’t need any highly complicated project management tools just a call sheet and a shot list to proceed.
It is important that you plan a shot list ahead in time which will be updated during the shoot time.
Your shot list consists of the list of products you are going to shoot and must include features that need to be highlighted including embroidery or details that your photographer would not recognize on their own. It should also include instructions like how your product should be worn and other practical details. You should have the shooting list available during your shoot and update as the day progresses. Although a call sheet documents the shoot schedule, location, and crew. It gets its name from the ‘call times’ for each member of the crew in other words, like what time each individual needs to arrive. You should also try getting your call sheet ahead in time, like a week in advance to confirm everyone’s schedule.
Consistency is also important in product photography. So if you want to maintain a consistent appearance you should document your setup from shot to shot and also record the position of your lights, camera, and products so that you can replicate your setup on future dates.
If you are building your studio from scratch you will need things like a DSLR camera, tripod, white backdrop, foam board reflector, and a light source. You should also accident-proof your studio, coil cords and tape them down to prevent tripping. You should also use affordable solutions like gaffers tape, Velcro, zip ties, sandbags, and clamps to prevent expensive accidents. Accidents proof your studio to prevent costly and dangerous mistakes.
Make your items put their best self forward by setting them up preceding the shoot and afterward styling every item between shots. Remove any tags, stickers, or other visible labels. Look for any damage that may have occurred in transit; samples can travel a lot of miles and take a rough road. Repair any damages you find.
Clean your item, fix any harms, and style it before shooting. Iron or steam your item upon the arrival of the shoot to forestall unattractive wrinkles. Build up rollers can rapidly evacuate residue, string, and other unwanted tagalongs.
Enhancing your products outlook not only means an attractive wardrobe or creative props.
In case you’re shooting attire on a model or mannequin, use clasps, pins, and articles of clothing tape to make a complimenting fit. Consider employing an expert beautician—they’ll come total with their own unit and thoughts, and permit you to oversee more elevated level parts of the shoot.
If you don’t have the budget for a model and you don’t want the distraction of mannequins in your product images, you can use a 3D post-production technique called “ghosting” or the “invisible mannequin.” If you want invisible mannequin images, you need to plan for it ahead of time so you take the proper shots. Afterward, you’ll consolidate numerous images together in post-production.
The genuine catch of your picture ought to be genuinely straightforward after you’ve finished planning and arrangement. Legitimate prep will let you appreciate the occasion.
Take test shots with different camera settings. Document your final selections.
Spend some time taking test shots and adjusting your camera settings. In case you’re curious about opening, ISO, white equalization, and the various symbols and abbreviations on your camera set aside some effort to audit this DIY camera settings control. Use image capture software. Capture One Pro and Adobe Lightroom are two powerful and popular programs that can speed up your workflow while also improving your image quality. Both will tie legitimately to most cameras and give you the capacity to right away audit, list, and modify your pictures. Capture One Pro’s annual $300 USD price is considerably more expensive than Adobe’s $10 USD a month Creative Cloud Photography plan (which bundles Photoshop and Lightroom), but both come with 30 day free trials to let you judge their value. Sony camera proprietors can exploit a lighter weight Capture One Express choice for nothing. If you’re shooting still products or performing laydowns, you may prefer to capture your shot directly from the computer with the press of a laptop spacebar rather than a camera button. In case you’re shooting items that are moving, as on a model, you ought to get behind the camera to guarantee you genuinely observe the occasion.
After you’ve captured your images, it’s time to process them for the web. Your essential after creation objective is to encourage perusing and increment transformation rates through high-caliber and low-transmission capacity pictures.
Use consistent alignments, shadows, backgrounds, margins, and other elements in your item images.
Consistency is quality, with regards to item pictures. You need to utilize a similar foundation, same edges, same arrangement, same shadowing, and other regular properties over your symbolism. Consistency keeps customer focus on the products rather than on irrelevant distractions like changing backgrounds. And consistency speaks to your attention to detail, which increases your professionalism in the eyes of your customers. Post-production can be disintegrated into two stages: batch and individual processing. Batch processing is when you adjust all your images at once, and can often be done with your image capturing software. You can do it like color adjustment in Adobe Lightroom for your images in bulk amount, redundant and tedious edits.
Adobe Photoshop allows you to perform some batch processing through the use of Photoshop selected or your created “Actions.” Actions allow you to record a sequence of steps by steps and turn them into an automated process you can then perform on all similar images at once. It’s great for adjustments like contrast, exposure, brightness, resizing and DPI.A few stages must be done physically for every individual image. For example, you probably want to cut out the main background of your image and replace it with white background.A pure white background eliminates distractions while also reducing image size, because white backgrounds not need details to save. Even the most skilled image editor may need a couple minutes to remove a particular background from an image while maintaining professional quality.
Consider outsourcing post-production. Digital processes are among the most advantageous to outsource because there’s no physical handoff required, there’s a global pool of skilled labor, and quick turnaround times are often available. The biggest challenges in outsourcing are management, communication, and ensuring your quality standards are met.
Outsourcing Post-production has the potential to reduce costs and save money
If you are looking for an outsourced image editing partner, you should consider more than just pricing. Check reviews and previous work to be sure they can achieve the quality you need. Look to see if they are socially responsible, easy to communicate with (language, time zone, support hours, phone availability, etc.), and able to scale with your needs.
Whether you outsource or edit your images in-house, they should be reviewed by another person for both content and compliance with technical specifications. If you are both the editor and reviewer, you may see what you expect to see rather than what’s actually there. A fresh set of eyes in the review process can spare you embarrassment and frustrating rollbacks down the line.
Once you have created, documented, and run through your workflow, do it again! Tweak it as needed and you’ll get faster and faster. Soon you’ll be a finely tuned machine, humming along. Operating an efficient photography workflow isn’t about the budget; it’s about planning and awareness. Pay attention to industry trends and follow industry leaders. Keep an eye out for new techniques, and experiment with new technology. If you’re educated and organized, you can produce as fast as anyone in the business.